It is with good reason that we can be a bit hard to recognize.
Once our name was Bjerringbro Sawmill, then System B8, after that Duba-B8 and today our name is B8 – Work Smarter.
But the changing names doesn’t change the fact that we have always made furniture. This is the story of our name and development from Bjerringbro Sawmill to B8 – Work Smarter.
Shortly after Martin Bach passed in 1962, his sons-in-law, Poul Due Jensen and Vagn Ottosen, where instated as member of the board and mercantile director, respectively.
The very same year they started the project of building a new factory on the meadows along the river Gudenåen in Bjerringbro, Denmark.
In 1963, the new factory was ready to intensify the production of office furniture, developing new series of work desks, cabinets and conference tables. Among the new developments was the popular 800 Series, which was made from 800mm modules.
Alongside the production of office furniture, the factory began a production of TecTum-kitchens on behalf of Danish furniture manufacturer FDB.
But while the growth was roaring in the new facilities along Gudenåen, the old factory could not be utilized in the new streamlined production and was sold off in 1973.
And when Poul Due Jensen became chairman of the board in 1974, Bjerringbro Sawmill was not to continue the production of kitchen for the competition.
The company set out to develop its own kitchen and market it under its own brand.
The times where changing for Bjerringbro Sawmill, who had sold off all sawmills and timber trade throughout the 70’s to focus on the production of office furniture and kithcens.
Both were sold under the brand name System B8 – ‘System’ for modular based furniture, ‘B’ for Bjerringbro and ‘8’ for the popular 800 Series.
The company therefore changed its name to System B8 in 1985 and was listed on the stock exchange.
The very same year, Bjerringbro municipality approved the company’s application for renaming the entry road to the factory from Åboulevarden to Martin Bachs Vej (Martin Bach’s Street) and the factory was expanded with 5.400 square meters to increase export.
By 1986, the business was doing so well that it expanded with an entirely new factory in Langå, Denmark, just for producing kitchens, simply because the factory in Bjerringbro was fully occupied with the production of office furniture.
The company received King Frederik IX’s honorary award in 1987 for its excellent efforts on behalf of Danish export.
Throughout the 90’s the competition grew stronger and System B8 handed off the kitchen division to focus on the core business: development and production of high quality office furniture.
The first IT-systems were implemented and in just three years from 1995 to 1998 more than 10km of cable was installed in the head office buildings.
In 1996, the company got its first webpage, which had 3.400 users in about a month making it the second most visited company page in Denmark out of 1600.
Committing to the development of office furniture gave way for a huge return on the verge of the new millennia, when chief of developments, Thyge Frank Nielsen, in cooperation with Komplot Design developed our unique U-bar System, which the company patented in 1999.
To strengthen its position on the market for office furniture and interior design solutions, System B8 merged with Duba Møbelindustri (Duba Funiture Industries) in 2005.
The new name became Duba-B8, and the former competitors now became one of the largest players on the market for office furniture, with a market share of approximately 20% of the Danish home market.
The company expanded its portfolio, making it possible to equip entire workplaces with offices, meeting facilities, cantina and lounge areas.
Also, the company expanded its presence with showrooms in Copenhagen, Aarhus and Odense in Denmark, Oslo and Bergen in Norway and Singapore in Asia.
But the shared ownership of the family company did not sit well with Niels Due Jensen, who has replaced his father, Poul Due Jensen, in the board of directors.
This led to the name B8 in 2017, when Niels Due Jensen bought the remaining shares from the owners of Duba Møbelindustri and proudly announced to the employees that B8 was back on family hands.
Now, focus is directed towards innovative furniture solutions and activity-based interior design for both small businesses and international corporations with an ambition to Work Smarter.